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David Stanley Ford

Tulsan Beau Taylor began false report about death of UFC fighter Kimo Leopoldo
Expert says case provides a lesson

MICHAEL KIMBALL    Comments Comment on this article16
Published: July 24, 2009

Beau Taylor of Tulsa provided media observers this week with a case study on how quickly an Internet rumor can be reported as news.

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Taylor started a thread Tuesday on a mixed martial arts Web site forum stating former Ultimate Fighting Championship fighter Kimo Leopoldo, 41, had died of a heart attack in Costa Rica. Taylor attributed the information to a fictitious person.

Other mixed martial arts Web sites soon reported Taylor’s message. Within hours it spread further after the Web site TMZ.com, which was the first media outlet to confirm the death of pop star Michael Jackson, reported it "confirmed” Leopoldo’s death.

Taylor, 31, said he was surprised because he posts "nonsense all the time. I’m always joking around.”

But Leopoldo’s representatives rousted the retired fighter from bed in California and confirmed he was alive and well at a Tuesday news conference. Leopoldo expressed frustration with how fast news of his demise spread.

An Oklahoma media expert said the pressure of reporting a story another media outlet came out with first has been around for decades, going back to when even small cities had more than one newspaper.

But the speed of online communication means the news reaches further and faster. The growing numbers of people who hear the report can lend credibility to a report in the mind of a consumer.

"It’s lazy reporting,” said Joey Senat, a journalism professor at Oklahoma State University.

"The Internet just exacerbates the problem.”

Web site bans Tulsan from posting again
Taylor said after the report was debunked, attention in many circles switched from Leopoldo to him. The Web site where Taylor started the thread has banned him.

TheSmokingGun.com, a Web site known for posting humorous mug shots and reporting on high-profile and odd crime, posted a story about the hoax and included a mug shot of a smiling Taylor after he was arrested Sunday in Tulsa on a public intoxication complaint.

According to a police report, security guards found Taylor passed out in his vehicle, and police officers later found him standing next to the vehicle. He told officers he had nine drinks before heading out for a pack of cigarettes.

Senat said he uses cases like these to illustrate his points in class.

"The lesson is you shouldn’t trust what you see on Web sites if you’re reporting,” Senat said. "That hurts their own credibility. But in the long run, it hurts all news sites’ credibility.”

CONTRIBUTING: THE ASSOCIATED PRESS

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David Stanley Ford





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Nite, I understand your post but you are talking about DOK, a far right wing paper that has little use for facts since they've cut their staff to the bone. It seems that a lot of DOK articles are now written by someone behind a desk and not out in the field. And they wonder why their subscription rates keep falling...Thank goodness for USA Today and The Wall Street Journal that report FACTS.
Chris, Warr Acres - Jul 24, 2009 at 11:31 pm
deuchebag? Hahaha. Well we know who wins the award for the biggest one now.
matt, Mustang - Jul 24, 2009 at 2:35 pm
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I find the quotes of the Oklahoma State journalism professor more disingenuous, about “lazy reporting.” There is no more compelling case of lazy reporting than today’s news media in smaller markets. Hardly any investigate any story. Today’s stories fall in two general categories. First, are the statements issued by a public figures, which are invariably positive spins. That is printed as fact. One example was a press announcement out of the attorney general’s office some time back that was nothing but a self promotional piece. A reporter reprinted that the spin verbatim, under the reporters name. On the other hand if a non-public official reports something amiss it is almost universally dismissed. If a reporter does pick up on a report, they simply ask both side to respond to each other.

That is a roundabout way of saying the Oklahoma media functions as a public relations firm for public officials promoting their careers. No better example is economic development where public officials issue releases proclaiming a new program or new company coming to Oklahoma, and stating how many jobs are planned to be created. Those are always inflated numbers. Yet the press never challenges or goes back to followup and report what really happened. The press only wants rosy news if it is wishful thinking. That is a distortion of the truth and is misleading. Certainly not in keeping with the Journalistic Creed.
Nite, Oklahoma City - Jul 24, 2009 at 12:44 pm
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Beau Taylor has done more good for Kimo's career than his manager ever did. Kimo was disgraced and irrelevant after testing positive for steroids twice and a conviction for drug possession. This internet hoax has revived interest in Kimo and he probably will get another chance to fight. Kimo has been given one last chance lets hope he doesn't screw it up, again.
SteamfitterOG, MMA.TV - Jul 24, 2009 at 11:25 am
its douche bag, at least spell it right.
Mr. King, OKC - Jul 24, 2009 at 10:48 am
Hey dipshiz from so cal. How can you determine whether a story is valid or not without first reading it? Commenting takes all of 12 seconds. You're a deuchebag, enjoy it while you can.
J, Oklahoma city - Jul 24, 2009 at 10:33 am
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I love how some of you say you don't care about a story...it's a waste of time...blah, blah, blah. Yet YOU take the time to read it and log on and actually post a comment about a story that you are not interested in. I'm not sure who/if you are employed or not, but that is very counterproductive to do if you really do not care! Then why waste your own time to say, I don't care! Now, that is really stupid!
Brian, Sunny Southern CA - Jul 24, 2009 at 9:58 am
I have no idea who these people are and will go on with life the same.
Sparky (Mark), Oklahoma City - Jul 24, 2009 at 9:50 am
What an odd little fellow...
willis, oklahoma city - Jul 24, 2009 at 9:39 am
OMA(tm) is the greatest man alive!
- Jul 24, 2009 at 8:58 am
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AGREE great mug shot, eh no big deal. Mark Twain never flipped out about newsreports concerning his death..lol
Gary, Oklahoma City - Jul 24, 2009 at 8:28 am
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I thought it was an interesting article. If it is a non story and no one cares about the subject of either article, why are you posting about it?
Raven, Edmond's Ghetto (Guthrie) - Jul 24, 2009 at 8:22 am
jeez, who cares about either subject of that article? strong lead
- Jul 24, 2009 at 8:15 am
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Great photo. Complete non story.
J, Oklahoma city - Jul 24, 2009 at 8:12 am
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That dude is a tool!
Louis Friend, Norman - Jul 24, 2009 at 8:01 am
BEST MUGSHOT PICTURE EVER!!! Can we at least vote for that?!
Rachel, Midwest City - Jul 24, 2009 at 7:58 am

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