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Published: April 22, 2009
Q&A with Sean Simpson
Businesses shouldn’t ignore
new media forms, expert says
Q: Last week Domino’s Pizza President Patrick Doyle appeared in a YouTube video to reassure patrons upset by a video created by North Carolina employees showing them passing gas and sneezing on sandwiches before the food was sold to customers. The video was viewed 500,000 times before it was yanked from YouTube and Doyle’s address was...
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