Toymakers are aiming for the next generation of " Star Trek ” fans with a new line of toys based on the J.J. Abrams film. Gareb Shamus , publisher of Toy Wishes (www.toywishes. com), says director Abrams will bring a contemporary feel to a classic property.

"For this brand especially, by bringing in somebody like J.J. Abrams, who has been an amazing contemporary director-producer in this decade with...