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Published: July 13, 2008
NBA in OKC: Teams study fans' habits to boost revenue
By Darnell Mayberry
The NBA calls it "50-win ready” when the business side of a franchise is more accelerated than the basketball end.

Oklahoma City 's new team will get there by learning as much as it can about its new fan base while the fans are busy learning about Kevin Durant .

It's all a part of a league trend in which NBA teams are using detailed research and analysis of their customers' buying habits in an attempt to inc...

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