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Published: December 7, 2006
OUT OF THE BLUE
‘Smurf Turf' becomes synonymous with Boise State football
‘Smurf Turf' becomes synonymous with Boise State football
BOISE , Idaho — Gene Bleymaier needed a new carpet.
And it was going to be expensive — $750,000 for about 57,600 square feet.
Friends had bought new carpet. All of their carpet looked the same.
"We're gonna spend all that money, and nobody is gonna notice?" he thought. "Ho-hum."
And then, the light bulb came on. It was blue.
That was 20 years ago. The gimmick obviously worked.
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