NewsOK member benefits
Web Search powered by YAHOO!
Published: October 24, 2006
‘Third screen' takes marketing mobile
The cell phone has morphed from a mobile voice communications device into a gadget from which users can send and receive text messages, e-mail, view photographs, surf the Internet and watch videos.
Call it the "third screen" behind the television and computer screens.
A pair of enterprising University of Oklahoma graduates are attempting to capture that "third screen" as an advertising medium.
Brian Teag...
You have selected to view an article that is older than 60 days. Get access to all our historical content by purchasing a pass to The Oklahoman. Select the option that works best for you.
Archive Subscription types & rates
