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Published: October 24, 2006
‘Third screen' takes marketing mobile
The cell phone has morphed from a mobile voice communications device into a gadget from which users can send and receive text messages, e-mail, view photographs, surf the Internet and watch videos.
Call it the "third screen" behind the television and computer screens.
A pair of enterprising University of Oklahoma graduates are attempting to capture that "third screen" as an advertising medium.
Brian Teag...
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